Innovation Enablers for the Bottom of the Pyramid
This paper aims to analyze the characteristics of the innovation enablers for the bottom of the pyramid in the Brazilian context. The strategy used in this research was the multiple case study conducted at three firms operating in different sectors. The results evidenced that the main external enabl...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Santa Catarina
2019-04-01
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| Series: | Revista de Ciências da Administração : RCA |
| Subjects: | |
| Online Access: | https://periodicos.ufsc.br/index.php/adm/article/view/50324 |