THE FINANCIAL COMPONENT OF THE COMMUNICATION MANAGEMENT STRATEGY IN HIGHER EDUCATION INSTITUTIONS

THE FINANCIAL COMPONENT OF THE COMMUNICATION MANAGEMENT STRATEGY IN HIGHER EDUCATION INSTITUTIONS

Abstract. The article defines the role of the financial component of the communication management strategy in HEIs based on the construction of the algorithm for optimizing the distribution of costs for communication processes and the construction of the financial mechanism of communication managem...

Full description

Bibliographic Details
Main Authors: O. Kryvytska, H. Doroshenko, D. Babych, O. Krykun, V. Kovalchuk
Format: Article
Language:English
Published: FINTECH Alliance LLC 2021-02-01
Series:Фінансово-кредитна діяльність: проблеми теорії та практики
Subjects:
financial component
communication
management strategy
costs
algorithm
mechanism
Online Access:https://fkd.net.ua/index.php/fkd/article/view/3229

Internet

https://fkd.net.ua/index.php/fkd/article/view/3229

Similar Items