Misinformation on Instagram: The Impact of Trusted Endorsements on Message Credibility
This research explores how social validation, measured through trusted endorsements and bandwagon heuristics, influence the credibility of misinformation on Instagram. Using experimental design, this study found that trusted endorsements (i.e., the liking of content by a trustworthy or reputable sou...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2020-06-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/2056305120935102 |