Vehicle Owners’ Risk Perception ofGas Electronic Payment Method
Perceived risk is an intervening psychosocial construct in marketing and connected to potentially negative outcomes. When studying perceived risk in consumer behavior as purposeful behavior, there is no doubt that the desired outcome of a purchase decision is need satisfaction so that positive outco...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2013-01-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_54759_d97eb08943d786fad7e05db0af0d087a.pdf |