Efektivitas Loyalty Program dalam Customer Relationship Management terhadap Kepuasan dan Loyalitas Pelanggan (Studi Kegiatan Divisi Retensi dalam Pelaksanaan Loyalty Program “Im3@School Community†pada PT Indosat Tbk. Kantor Cabang Malang)
Abstract: The objective of this research is to analyze the influence of Loyalty Program in Customer Relationship Management (CRM) toward satisfaction and loyalty of PT Indosat Tbk. Malang Branch costumers. Loyalty Program is one of the customer retention’s strategies from PT Indosat Tbk. that belo...
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| Format: | Article |
| Jezik: | English |
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Universitas Atma Jaya Yogyakarta
2013-12-01
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| Serija: | Jurnal Ilmu Komunikasi |
| Online dostop: | https://ojs.uajy.ac.id/index.php/jik/article/view/202 |