Artificial intelligence (AI) applications for marketing: A literature-based study

Artificial intelligence (AI) applications for marketing: A literature-based study

Artificial Intelligence (AI) has vast potential in marketing. It aids in proliferating information and data sources, improving software's data management capabilities, and designing intricate and advanced algorithms. AI is changing the way brands and users interact with one another. The applica...

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Bibliographic Details
Main Authors: Abid Haleem, Mohd Javaid, Mohd Asim Qadri, Ravi Pratap Singh, Rajiv Suman
Format: Article
Language:English
Published: KeAi Communications Co., Ltd. 2022-01-01
Series:International Journal of Intelligent Networks
Subjects:
Artificial intelligence (AI)
Applications
Customer
Data analysis
Decision
Marketing
Online Access:http://www.sciencedirect.com/science/article/pii/S2666603022000136

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http://www.sciencedirect.com/science/article/pii/S2666603022000136

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