Segmentation of Tourist Using Demographic and Travel Characteristics: The Case of Istanbul
The purpose of this study is to analyze and segment tourists who visit Istanbul and to identify tourist profiles based of those demographic and travel characteristic. The questionnaire, in four languages (German, English, Russian and Turkish) was applied by the researcher to departing tourists betwe...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2015-12-01
|
| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/irmm/issue/32086/355094?publisher=http-www-cag-edu-tr-ilhan-ozturk |