Instagram: Balancing Information Asymmetry of the Tourism Industry

Instagram: Balancing Information Asymmetry of the Tourism Industry

This study focuses on the use of Instagram by tourism companies. Specifically, it aims to analyze how Instagram empowers individuals over corporations in the digital dialogue, thus balancing the information asymmetry between corporations and stakeholders. Four categories of metrics have been collect...

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Bibliographic Details
Main Authors: Josué Gutiérrez-Barroso, Alberto Javier Báez-García, Francisco Flores-Muñoz, Diego Valentinetti
Format: Article
Language:English
Published: Editura Universităţii „Alexandru Ioan Cuza” din Iaşi / Alexandru Ioan Cuza University of Iasi Publishing house 2021-11-01
Series:Scientific Annals of Economics and Business
Subjects:
social network sites; information asymmetry; tourism; instagram; corporate disclosure.
Online Access:http://saeb.feaa.uaic.ro/index.php/saeb/article/view/1278

Internet

http://saeb.feaa.uaic.ro/index.php/saeb/article/view/1278

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