Multi-Dimensional Values on Customers' Intention to Revisit Green Resorts: The Cultural Case in Malaysia
This study investigates the concept of perceived value on the customers' intention to revisit Malaysian green resorts. It is a cultural case that happened in Malaysia. The perceived value would be assessed in a formative manner based on a multi-dimensional scale, which includes the dimensions o...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Yayasan Keluarga Guru Mandiri
2020-12-01
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| Series: | Journal of Innovation in Educational and Cultural Research |
| Subjects: | |
| Online Access: | http://jiecr.org/index.php/jiecr/article/view/8 |