Culture and religion creolisation impact on digital advertisement of Muslim users of Instagram

Over the last decade, digitalisation has been a subject of increasing attention among scholars and practitioners. The effect of culture and religion on advertisements, consumerism and marketing, is deniable. The main goal of this research is to present a comprehensive conceptual model based on cultu...

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Bibliographic Details
Main Authors: Majid Mirvaisi, Azar Kaffashpoor
Format: Article
Language:Afrikaans
Published: AOSIS 2023-03-01
Series:HTS Teologiese Studies/Theological Studies
Subjects:
Online Access:https://hts.org.za/index.php/hts/article/view/8054