MOTIVASI, SIKAP, DAN INTENSI PENGGUNA MEDIA SOSIAL PADA KAMPANYE STOP ILLEGAL FISHING
Social media is commonly used to promote social campaigns, one of which is Stop Illegal Fishing campaign. To achieve success in this campaign, some conditions have to be fulfilled i.e. positive attitudes of the social media users toward the campaigns and high intentions to provide recommendations (w...
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Format: | Article |
Language: | English |
Published: |
Bogor Agricultural University
2016-11-01
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Series: | Jurnal Manajemen & Agribisnis |
Online Access: | http://journal.ipb.ac.id/index.php/jmagr/article/view/14174 |