"Consumer Innovativeness Scale": Adaptation and validation with undergraduate students
This research aimed to adapt and validate Goldsmith and Hofacker's scale of Consumer Innovativeness. We employed a cross-cultural adaptation and assessing the instrument's psychometric properties from the original scale, including content validity, face validity, semantic validity, and st...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Alberto Hurtado
2022-07-01
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| Series: | Journal of Technology Management & Innovation |
| Subjects: | |
| Online Access: | https://www.jotmi.org/index.php/GT/article/view/3711 |