OVERCONSUMPTION AND DECONSUMPTION AS CONTEMPORARY MARKET TRENDS. POLISH CONSUMERS’ BEHAVIOUR
Marketers are trying t o meet contemporary market trends, such as overconsumption and sustainable consumption, that stand in opposition to each other. The article presents a review of the literature and the results of the research, conducted with the help of a questionnaire, regarding issues of cont...
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| Format: | Article |
| Language: | English |
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University of Life Sciences in Poznań
2015-09-01
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| Series: | Journal of Agribusiness and Rural Development |
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| Online Access: | http://www.jard.edu.pl/tom37/zeszyt3/art_44.pdf |