OVERCONSUMPTION AND DECONSUMPTION AS CONTEMPORARY MARKET TRENDS. POLISH CONSUMERS’ BEHAVIOUR
Marketers are trying t o meet contemporary market trends, such as overconsumption and sustainable consumption, that stand in opposition to each other. The article presents a review of the literature and the results of the research, conducted with the help of a questionnaire, regarding issues of cont...
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| Format: | Article |
| Language: | English |
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University of Life Sciences in Poznań
2015-09-01
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| Series: | Journal of Agribusiness and Rural Development |
| Subjects: | |
| Online Access: | http://www.jard.edu.pl/tom37/zeszyt3/art_44.pdf |
| _version_ | 1819037513623273472 |
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| author | Anna Jasiulewicz |
| author_facet | Anna Jasiulewicz |
| author_sort | Anna Jasiulewicz |
| collection | DOAJ |
| description | Marketers are trying t o meet contemporary market trends, such as overconsumption and sustainable consumption, that stand in opposition to each other. The article presents a review of the literature and the results of the research, conducted with the help of a questionnaire, regarding issues of contemporary consumer trends, such as overconsumption and deconsumption. An attempt was made to assess whether the behaviours of Polish consumers are a part of sustainable and responsible consumption trend, which has become increasingly noticeable in many developed market economies. The results of the study indicate that it is impossible to state clearly that Polish consumers do not consume in a sustainable way, although many of their behaviours indicate overconsumption. However, their behaviour in the market in some areas is consistent with the idea of deconsumption |
| first_indexed | 2024-12-21T08:22:37Z |
| format | Article |
| id | doaj.art-6709ae0f61974803b4867916e5ae14dd |
| institution | Directory Open Access Journal |
| issn | 1899-5241 1899-5772 |
| language | English |
| last_indexed | 2024-12-21T08:22:37Z |
| publishDate | 2015-09-01 |
| publisher | University of Life Sciences in Poznań |
| record_format | Article |
| series | Journal of Agribusiness and Rural Development |
| spelling | doaj.art-6709ae0f61974803b4867916e5ae14dd2022-12-21T19:10:24ZengUniversity of Life Sciences in PoznańJournal of Agribusiness and Rural Development1899-52411899-57722015-09-01337417–425.OVERCONSUMPTION AND DECONSUMPTION AS CONTEMPORARY MARKET TRENDS. POLISH CONSUMERS’ BEHAVIOURAnna Jasiulewicz0UniversityMarketers are trying t o meet contemporary market trends, such as overconsumption and sustainable consumption, that stand in opposition to each other. The article presents a review of the literature and the results of the research, conducted with the help of a questionnaire, regarding issues of contemporary consumer trends, such as overconsumption and deconsumption. An attempt was made to assess whether the behaviours of Polish consumers are a part of sustainable and responsible consumption trend, which has become increasingly noticeable in many developed market economies. The results of the study indicate that it is impossible to state clearly that Polish consumers do not consume in a sustainable way, although many of their behaviours indicate overconsumption. However, their behaviour in the market in some areas is consistent with the idea of deconsumptionhttp://www.jard.edu.pl/tom37/zeszyt3/art_44.pdfoverconsumptiondeconsumptionethic consumption |
| spellingShingle | Anna Jasiulewicz OVERCONSUMPTION AND DECONSUMPTION AS CONTEMPORARY MARKET TRENDS. POLISH CONSUMERS’ BEHAVIOUR Journal of Agribusiness and Rural Development overconsumption deconsumption ethic consumption |
| title | OVERCONSUMPTION AND DECONSUMPTION AS CONTEMPORARY MARKET TRENDS. POLISH CONSUMERS’ BEHAVIOUR |
| title_full | OVERCONSUMPTION AND DECONSUMPTION AS CONTEMPORARY MARKET TRENDS. POLISH CONSUMERS’ BEHAVIOUR |
| title_fullStr | OVERCONSUMPTION AND DECONSUMPTION AS CONTEMPORARY MARKET TRENDS. POLISH CONSUMERS’ BEHAVIOUR |
| title_full_unstemmed | OVERCONSUMPTION AND DECONSUMPTION AS CONTEMPORARY MARKET TRENDS. POLISH CONSUMERS’ BEHAVIOUR |
| title_short | OVERCONSUMPTION AND DECONSUMPTION AS CONTEMPORARY MARKET TRENDS. POLISH CONSUMERS’ BEHAVIOUR |
| title_sort | overconsumption and deconsumption as contemporary market trends polish consumers 8217 behaviour |
| topic | overconsumption deconsumption ethic consumption |
| url | http://www.jard.edu.pl/tom37/zeszyt3/art_44.pdf |
| work_keys_str_mv | AT annajasiulewicz overconsumptionanddeconsumptionascontemporarymarkettrendspolishconsumers8217behaviour |