How much is a smile worth? The effect of smiling faces in food retail stores
Abstract: The present research tests the emotional contagion theory of an attendant´s smiling face on consumer behavior. Five experiments composed of 294 customers were performed in different food retail stores. The results show that the attendant´s smiling face has a significant effect on customer...
Main Author: | |
---|---|
Format: | Article |
Language: | English |
Published: |
Universidade do Oeste de Santa Catarina
2018-12-01
|
Series: | RACE: Revista de Administração, Contabilidade e Economia |
Online Access: | https://portalperiodicos.unoesc.edu.br/race/article/view/16510 |