The Future of Public Relations as an Organizational Challenge: Topic-Oriented Control, Strategic Integration and Agile Organization in the PR Newsroom
Abstract: Public Relations (PR) faces many challenges in respect to society (loss of trust, polarization), organizational terms (increased demands on legitimacy and responsibility) and in terms of communication (speed of communication processes, increased number of communication and communicators)....
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| Format: | Article |
| Language: | English |
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Etudes Scientifiques Spécialisées Appliquées aux Communications Humaines, Economiques, Sociales et Symboliques
2021-07-01
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| Series: | Essachess |
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| Online Access: | https://www.essachess.com/index.php/jcs/article/view/514/526 |