Effectiveness of a media campaign promoting health care provider tobacco dependence treatment

Effectiveness of a media campaign promoting health care provider tobacco dependence treatment

The New York State Department of Health (NYSDOH) developed a provider-focused media campaign to encourage provision of evidence-based, clinical tobacco dependence treatment (TDT). The purpose of this study was to assess providers’ awareness of the campaign and the relationship between campaign aware...

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Bibliographic Details
Main Authors: Kim A. Hayes, Elizabeth M. Brown, James Nonnemaker, Harlan Juster, Christina Ortega-Peluso, Matthew C. Farrelly, Kevin Davis
Format: Article
Language:English
Published: Elsevier 2023-12-01
Series:Preventive Medicine Reports
Subjects:
Tobacco prevention and control
Cessation
Mass media
Social marketing
Health communication
Quantitative evaluation
Online Access:http://www.sciencedirect.com/science/article/pii/S2211335523002942

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http://www.sciencedirect.com/science/article/pii/S2211335523002942

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