Text world creation in advertising discourse
This article explores the way in which text worlds are created in advertising discourse by analysing linguistic choices and features of context which are crucial in the determination of specific relations between sender(s) and target audience(s), in particular, deixis and frame knowledge. The argum...
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| Format: | Article |
| Language: | deu |
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Ediciones Complutense
2023-04-01
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| Series: | Círculo de Lingüística Aplicada a la Comunicación |
| Online Access: | https://revistas.ucm.es/index.php/CLAC/article/view/88432 |