Text world creation in advertising discourse
This article explores the way in which text worlds are created in advertising discourse by analysing linguistic choices and features of context which are crucial in the determination of specific relations between sender(s) and target audience(s), in particular, deixis and frame knowledge. The argum...
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| Format: | Article |
| Language: | deu |
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Ediciones Complutense
2023-04-01
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| Series: | Círculo de Lingüística Aplicada a la Comunicación |
| Online Access: | https://revistas.ucm.es/index.php/CLAC/article/view/88432 |
| _version_ | 1797839729824104448 |
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| author | Laura Hidalgo Downing |
| author_facet | Laura Hidalgo Downing |
| author_sort | Laura Hidalgo Downing |
| collection | DOAJ |
| description |
This article explores the way in which text worlds are created in advertising discourse by analysing linguistic choices and features of context which are crucial in the determination of specific relations between sender(s) and target audience(s), in particular, deixis and frame knowledge. The argument is that a text world model is particularly adequate for the description of the way in which advertising discourse is processed in an active, dynamic, context-dependent way. In this process, addressees reconstruct the world projected in the discourse according to their own cultural and personal knowledge from the linguistic and visual clues provided in the advertisement.
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| first_indexed | 2024-04-09T16:02:51Z |
| format | Article |
| id | doaj.art-6746ef3cbfc4406a9da5f48cf89ba956 |
| institution | Directory Open Access Journal |
| issn | 1576-4737 |
| language | deu |
| last_indexed | 2024-04-09T16:02:51Z |
| publishDate | 2023-04-01 |
| publisher | Ediciones Complutense |
| record_format | Article |
| series | Círculo de Lingüística Aplicada a la Comunicación |
| spelling | doaj.art-6746ef3cbfc4406a9da5f48cf89ba9562023-04-25T08:30:26ZdeuEdiciones ComplutenseCírculo de Lingüística Aplicada a la Comunicación1576-47372023-04-0113Text world creation in advertising discourseLaura Hidalgo Downing0Universidad Autónoma de Madrid This article explores the way in which text worlds are created in advertising discourse by analysing linguistic choices and features of context which are crucial in the determination of specific relations between sender(s) and target audience(s), in particular, deixis and frame knowledge. The argument is that a text world model is particularly adequate for the description of the way in which advertising discourse is processed in an active, dynamic, context-dependent way. In this process, addressees reconstruct the world projected in the discourse according to their own cultural and personal knowledge from the linguistic and visual clues provided in the advertisement. https://revistas.ucm.es/index.php/CLAC/article/view/88432 |
| spellingShingle | Laura Hidalgo Downing Text world creation in advertising discourse Círculo de Lingüística Aplicada a la Comunicación |
| title | Text world creation in advertising discourse |
| title_full | Text world creation in advertising discourse |
| title_fullStr | Text world creation in advertising discourse |
| title_full_unstemmed | Text world creation in advertising discourse |
| title_short | Text world creation in advertising discourse |
| title_sort | text world creation in advertising discourse |
| url | https://revistas.ucm.es/index.php/CLAC/article/view/88432 |
| work_keys_str_mv | AT laurahidalgodowning textworldcreationinadvertisingdiscourse |