The impact of internal communication on customers’ perception of revenue strategies
This article focuses on communication, specifically internal communication, which is often underestimated when changes to management strategy affect both employees and customer perception. The article focuses on the front-office team in a hotel that is carrying out a new revenue strategy. Typically,...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2020-05-01
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| Series: | Research in Hospitality Management |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/22243534.2020.1869458 |