Biased calculations: Numeric anchors influence answers to math equations

People must often perform calculations in order to produce a numeric estimate (e.g., a grocery-store shopper estimating the total price of his or her shopping cart contents). The current studies were designed to test whether estimates based on calculations are influenced by comparisons with irreleva...

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Bibliographic Details
Main Authors: Andrew R. Smith, Paul D. Windschitl
Format: Article
Language:English
Published: Cambridge University Press 2011-02-01
Series:Judgment and Decision Making
Subjects:
Online Access:http://journal.sjdm.org/11/101124/jdm101124.pdf