Features of innovation activities in service industries
The article covers description and analysis of the innovation activity in service rendering enterprises. The classification of innovation in service rendering enterprises was given. The innovation implementation process was described by the example of car service enterprises.
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2011-01-01
|
| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_1_98_102_0.pdf |