Perilaku Konsumen Generasi Z Dalam Pembelian Fashion Muslim Pada Marketplace Indonesia

The global halal industry is currently experiencing rapid development, including Muslim fashion in Indonesia. The growth in the number of millennials in Indonesia is also an opportunity for the Muslim fashion sub-sector to grow. The characteristics of generation Z which are closely connected with co...

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Bibliographic Details
Main Author: Pipit Indrawati
Format: Article
Language:Arabic
Published: Islamic Studies Development Center (PKPI2) 2022-12-01
Series:Jurnal Iqtisad
Subjects:
Online Access:https://www.publikasiilmiah.unwahas.ac.id/index.php/IQTISAD/article/view/7370