Does Engaging in Global Market Orientation Strategy Affect HEIs’ Performance? The Mediating Roles of Intellectual Capital Readiness and Open Innovation

Does Engaging in Global Market Orientation Strategy Affect HEIs’ Performance? The Mediating Roles of Intellectual Capital Readiness and Open Innovation

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This study aims to examine the effect of global market orientation strategy on the performance of Indonesian Higher Education Institutions. Furthermore, it investigates whether this relationship is mediated by intellectual capital readiness and open innovation. This is a quantitative study employing...

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Bibliographic Details
Main Authors: Bambang Tjahjadi, Noorlailie Soewarno, Johnny Jermias, Hariyati Hariyati, Atika Fairuzi, Dewi Nabilah Anwar
Format: Article
Language:English
Published: Elsevier 2022-01-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
global market orientation strategy
intellectual capital readiness
open innovation
higher education institutions’ performance
education
Online Access:https://www.mdpi.com/2199-8531/8/1/29

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https://www.mdpi.com/2199-8531/8/1/29

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