Exploring Current Trends and Strategies in Online Marketing for National Beauty Brands: A Case Study of Perfect Diary
Focusing on The Perfect Diary, this article discusses the rise of national beauty brands and delves into the significance of online end-to-end marketing. The context of the article highlights the rise of national brands globally and emphasises the growth of the Chinese beauty industry. The Perfect D...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/08/shsconf_icdde2024_03010.pdf |