Chinese tobacco industry promotional activity on the microblog Weibo.

BACKGROUND: Although China ratified the WHO Framework Convention on Tobacco Control [FCTC] in 2005, the partial ban on tobacco advertising does not cover the internet. Weibo is one of the most important social media channels in China, using a format similar to its global counterpart, Twitter. The We...

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Bibliographic Details
Main Authors: Fan Wang, Pinpin Zheng, Dongyun Yang, Becky Freeman, Hua Fu, Simon Chapman
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2014-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC4051696?pdf=render