A tale of two scandals: scale shift and the inefficacy of crisis communication management in Olympic scandals
IntroductionMega sporting events, such as the Olympic Games, provide niche sports with unique opportunities to attract public attention. However, scandals during these events can pose serious threats to these sports. In particular, if a sport scandal enables hostile stakeholders to achieve a scale s...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2023-09-01
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| Series: | Frontiers in Communication |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fcomm.2023.1155747/full |