Evaluación de la Influencia del Tipo de Marca en la Decisión de Compra.
Due to the proliferation of products on the shelves in the stores, many companies started to use brands to differentiate their offer from competitors. However, many managers create an improper positioning of their brands and, thus, reduce the value of their products, rather than expand it. In order...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Emerald Publishing
2014-06-01
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| Series: | REGE Revista de Gestão |
| Subjects: | |
| Online Access: | http://www.revistas.usp.br/rege/article/view/99926 |