Analyzing the past, improving the future: a multiscale opinion tracking model for optimizing business performance

Abstract The complexity of business decision-making has increased over the years. It is essential for managers to gain a confident understanding of their business environments in order to make successful decisions. With the growth of opinion-rich web resources such as social media, discussion forums...

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Bibliographic Details
Main Authors: Salman Sigari, Amir. H. Gandomi
Format: Article
Language:English
Published: Springer Nature 2022-09-01
Series:Humanities & Social Sciences Communications
Online Access:https://doi.org/10.1057/s41599-022-01325-y