Do Marketing strategies, COVID 19 Pandemic and Consumer Location Affect Consumer Buying Behaviour? Empirical Study on Oil and Gas Lubricant Industries in United Arab Emirates
For UAE end-users, consumer behavior and purchasing power faced many swings period after Covid 19 pandemic. Recently, changes in sales capacity and customers' preferences for eco-friendly products highlighted the industrial gap for producers before and after the pandemic. Green marketing practi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Philippine Association of Institutions for Research, Inc.
2021-10-01
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| Series: | JPAIR |
| Subjects: | |
| Online Access: | https://philair.ph/index.php/jpair/article/view/445 |