A Study of the Concept of Design in Design-Driven Management

The ambiguous nature of the word “design” has caused confusion in understanding as various design-related concepts have emerged and attracted attention. Furthermore, the general understanding of design limited to the narrow definition of “Isyou” in Japan, and the instability of the extended design d...

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Bibliographic Details
Main Author: Rui Mao
Format: Article
Language:Japanese
Published: Japan Marketing Academy 2022-06-01
Series:Maketingu Janaru
Subjects:
Online Access:https://www.jstage.jst.go.jp/article/marketing/42/1/42_2022.038/_html/-char/en