Factors Affecting the Adoption of Digital Marketing in Non-Profit Organizations: An Empirical Study

Factors Affecting the Adoption of Digital Marketing in Non-Profit Organizations: An Empirical Study

The study aims to enhance the sustainability of non-profit organizations by analyzing factors contributing to the adoption of digital marketing by non-profit organizations. For this purpose, this study presented a research model on digital marketing adoption reflecting the characteristics of non-pro...

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Bibliographic Details
Main Author: Cheolho Yoon
Format: Article
Language:English
Published: MDPI AG 2023-12-01
Series:Administrative Sciences
Subjects:
non-profit organizations
entrepreneurship
digital marketing
TOE framework
Online Access:https://www.mdpi.com/2076-3387/14/1/10

Internet

https://www.mdpi.com/2076-3387/14/1/10

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