Factors Affecting the Adoption of Digital Marketing in Non-Profit Organizations: An Empirical Study
The study aims to enhance the sustainability of non-profit organizations by analyzing factors contributing to the adoption of digital marketing by non-profit organizations. For this purpose, this study presented a research model on digital marketing adoption reflecting the characteristics of non-pro...
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| Format: | Article |
| Language: | English |
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MDPI AG
2023-12-01
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| Series: | Administrative Sciences |
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| Online Access: | https://www.mdpi.com/2076-3387/14/1/10 |