An Evaluation of Service Quality of Banking, Identifying Its Priorities and Measures for Improvement
In recent years, banks must give more different and various services, because of maintaining of live and increasing their profitability. For the reason that high quality of services in attaining success is important, this question has propounded that how we can evaluate bank service quality. So, thi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2009-09-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_20335_58562c5d3fc509b8d16d79f198d15c98.pdf |