Do Millennials have a stronger demand for orange juice?
Accounting for a quarter of the population in the United States, the millennial generation is believed to have stronger buying power than other generations. But does targeting orange juice marketing to millennials, and, in particular, millennial parents, reap rewards? This 4-page fact...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
The University of Florida George A. Smathers Libraries
2020-11-01
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| Series: | EDIS |
| Online Access: | https://journals.flvc.org/edis/article/view/120895 |