The Impact of IT-Business Strategic Alignment on The Transformation and Operations of Pre-Digital Businesses

The Impact of IT-Business Strategic Alignment on The Transformation and Operations of Pre-Digital Businesses

Objective: this study aims to answer the following research question: How does IT-business strategic alignment (ITBSA) influence the sustaining or transformation of a pre-digital business? This objective was defined due to the critical importance of this topic for executives responsible for keeping...

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Bibliographic Details
Main Authors: Francisco Massaro Mendes-da-Silva, Alberto Luiz Albertin
Format: Article
Language:English
Published: Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) 2024-09-01
Series:RAC: Revista de Administração Contemporânea
Subjects:
it-business strategic alignment
digital transformation
digital optimization
it-enabled business transformation
it-enabled business operations
Online Access:https://rac.anpad.org.br/index.php/rac/article/view/1645

Internet

https://rac.anpad.org.br/index.php/rac/article/view/1645

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