What do your eyes say? Bridging eye movements to consumer behavior
Eye tracking (ET) is a technique that has been progressively employed to study the influence of visual stimuli on attentional processes and consumer behavior. The goals of the present theoretical article are fourfold and are based on an extensive literature revision,. First, a brief historical revie...
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| Format: | Article |
| Language: | English |
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Universidad de San Buenaventura
2015-07-01
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| Series: | International Journal of Psychological Research |
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| Online Access: | https://revistas.usb.edu.co/index.php/IJPR/article/view/1513 |