The Impact of Distribution Channel Reforms Accelerated by COVID-19 on Marketing Strategy
The COVID-19 pandemic has had major impacts on Japanese marketing. How to adapt marketing strategies in a rapidly changing environment is an extremely important issue for both marketing research and marketing practice. Moreover, the impact of this epidemic on marketing will not be limited to that. I...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2021-06-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/41/1/41_2021.028/_html/-char/en |