The Impact of Distribution Channel Reforms Accelerated by COVID-19 on Marketing Strategy
The COVID-19 pandemic has had major impacts on Japanese marketing. How to adapt marketing strategies in a rapidly changing environment is an extremely important issue for both marketing research and marketing practice. Moreover, the impact of this epidemic on marketing will not be limited to that. I...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2021-06-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/41/1/41_2021.028/_html/-char/en |
| _version_ | 1811196273076731904 |
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| author | Kyoichi Ikeo |
| author_facet | Kyoichi Ikeo |
| author_sort | Kyoichi Ikeo |
| collection | DOAJ |
| description | The COVID-19 pandemic has had major impacts on Japanese marketing. How to adapt marketing strategies in a rapidly changing environment is an extremely important issue for both marketing research and marketing practice. Moreover, the impact of this epidemic on marketing will not be limited to that. If some of the pandemic-induced changes in the lifestyle and buying behavior are irreversible, there is the possibility that marketing should be changed drastically in the long run. This paper focuses on online customer service, D2C, and omnichannel, which have spread in the midst of the COVID-19 pandemic, and attempts to clarify what strategic challenges these movements will bring to the future through distribution channel policy. |
| first_indexed | 2024-04-12T00:56:49Z |
| format | Article |
| id | doaj.art-68099e3231364b7d8323629b8572c7b5 |
| institution | Directory Open Access Journal |
| issn | 0389-7265 2188-1669 |
| language | Japanese |
| last_indexed | 2024-04-12T00:56:49Z |
| publishDate | 2021-06-01 |
| publisher | Japan Marketing Academy |
| record_format | Article |
| series | Maketingu Janaru |
| spelling | doaj.art-68099e3231364b7d8323629b8572c7b52022-12-22T03:54:36ZjpnJapan Marketing AcademyMaketingu Janaru0389-72652188-16692021-06-0141161510.7222/marketing.2021.028marketingThe Impact of Distribution Channel Reforms Accelerated by COVID-19 on Marketing StrategyKyoichi Ikeo0Professor Emeritus, Keio University, JapanThe COVID-19 pandemic has had major impacts on Japanese marketing. How to adapt marketing strategies in a rapidly changing environment is an extremely important issue for both marketing research and marketing practice. Moreover, the impact of this epidemic on marketing will not be limited to that. If some of the pandemic-induced changes in the lifestyle and buying behavior are irreversible, there is the possibility that marketing should be changed drastically in the long run. This paper focuses on online customer service, D2C, and omnichannel, which have spread in the midst of the COVID-19 pandemic, and attempts to clarify what strategic challenges these movements will bring to the future through distribution channel policy.https://www.jstage.jst.go.jp/article/marketing/41/1/41_2021.028/_html/-char/enmarketing strategydistribution channelcovid-19online customer serviced2comni channelelectronic commerce |
| spellingShingle | Kyoichi Ikeo The Impact of Distribution Channel Reforms Accelerated by COVID-19 on Marketing Strategy Maketingu Janaru marketing strategy distribution channel covid-19 online customer service d2c omni channel electronic commerce |
| title | The Impact of Distribution Channel Reforms Accelerated by COVID-19 on Marketing Strategy |
| title_full | The Impact of Distribution Channel Reforms Accelerated by COVID-19 on Marketing Strategy |
| title_fullStr | The Impact of Distribution Channel Reforms Accelerated by COVID-19 on Marketing Strategy |
| title_full_unstemmed | The Impact of Distribution Channel Reforms Accelerated by COVID-19 on Marketing Strategy |
| title_short | The Impact of Distribution Channel Reforms Accelerated by COVID-19 on Marketing Strategy |
| title_sort | impact of distribution channel reforms accelerated by covid 19 on marketing strategy |
| topic | marketing strategy distribution channel covid-19 online customer service d2c omni channel electronic commerce |
| url | https://www.jstage.jst.go.jp/article/marketing/41/1/41_2021.028/_html/-char/en |
| work_keys_str_mv | AT kyoichiikeo theimpactofdistributionchannelreformsacceleratedbycovid19onmarketingstrategy AT kyoichiikeo impactofdistributionchannelreformsacceleratedbycovid19onmarketingstrategy |