Využití metody vícekriteriálního rozhodování v rozhodovacím procesu zákazníka
Thanks to the always rising number of competitive products on the market it is increasingly harder for a customer to choose a product that fulfils his or hers expectation. There are a lot of competitive products being judged in the decision making process based on available information. Especially i...
| Main Authors: | , |
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| Format: | Article |
| Language: | ces |
| Published: |
Vydavatelství ZČU v Plzni
2017-06-01
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| Series: | Trendy v podnikání |
| Subjects: | |
| Online Access: | https://www.dfek.zcu.cz/tvp/doc/akt/1-2017-clanek-8.pdf |