Využití metody vícekriteriálního rozhodování v rozhodovacím procesu zákazníka
Thanks to the always rising number of competitive products on the market it is increasingly harder for a customer to choose a product that fulfils his or hers expectation. There are a lot of competitive products being judged in the decision making process based on available information. Especially i...
Main Authors: | Roman Vavrek, Jitka Novotná |
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Format: | Article |
Language: | ces |
Published: |
Vydavatelství ZČU v Plzni
2017-06-01
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Series: | Trendy v podnikání |
Subjects: | |
Online Access: | https://www.dfek.zcu.cz/tvp/doc/akt/1-2017-clanek-8.pdf |
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