Intention to Revisit the Chariot Festival (Ratha Yatra): An Experience Economy Approach
The present study addresses visitors’ experiences at the world-famous Chariot Festival - Ratha Yatra - which is held every year at Shri Kshetra, Puri Dham in the state of Odisha, India. Empirical evidence is used to analyse how each of the experience dimension affects the overall event and to assess...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Technological University Dublin
2023-06-01
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| Series: | International Journal of Religious Tourism and Pilgrimage |
| Subjects: | |
| Online Access: | https://arrow.tudublin.ie/ijrtp/vol11/iss2/4 |