The Aesthetics Of Trademarks
Trademarks are not just property, they are aesthetic creations that pervade everyday experience. One estimate is that the average person encounters more than 1,000 trademarks per day, many of which influence purchases and product use. As pervasive aesthetic creations having literary, pictorial, g...
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| Format: | Article |
| Language: | English |
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Contemporary Aesthetics, Inc.
2008-01-01
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| Series: | Contemporary Aesthetics |
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| Online Access: | http://www.contempaesthetics.org/newvolume/pages/article.php?articleID=517 |