The Aesthetics Of Trademarks

Trademarks are not just property, they are aesthetic creations that pervade everyday experience. One estimate is that the average person encounters more than 1,000 trademarks per day, many of which influence purchases and product use. As pervasive aesthetic creations having literary, pictorial, g...

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Xehetasun bibliografikoak
Egile nagusia: Peter H. Karlen
Formatua: Artikulua
Hizkuntza:English
Argitaratua: Contemporary Aesthetics, Inc. 2008-01-01
Saila:Contemporary Aesthetics
Gaiak:
Sarrera elektronikoa:http://www.contempaesthetics.org/newvolume/pages/article.php?articleID=517