Social media usage and acceptance in higher education: A structural equation model

The adoption and use of social media as an educational technology in higher education has been exacerbated during the COVID-19 pandemic. As a result, this study applied the unified theory of usage and acceptance of technology theory and the technology acceptance model as predictors of behavioral int...

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Bibliographic Details
Main Authors: Ali Mugahed Al-Rahmi, Alina Shamsuddin, Eta Wahab, Waleed Mugahed Al-Rahmi, Omar A. Alismaiel, Joseph Crawford
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-08-01
Series:Frontiers in Education
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/feduc.2022.964456/full