The effect of social media as marketing tool on sales performance of SMEs in Malaysia

The effect of social media as marketing tool on sales performance of SMEs in Malaysia

This study examines the effect of social media marketing on the sales performance of small and medium enterprises (SMEs) in Malaysia. The data were gathered from 308 business owners. The independent variables are brand awareness, engagement, word-of-mouth, content sharing, and conversion, while the...

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Bibliographic Details
Main Authors: Hanifah Moksin, Darren Koay Donq Yew, Douglas Soo Hye Chuan, Hafiz Mohamed Said, Mohd Faizol Musa, Muhamad Raznaufal Mohd Radzi
Format: Article
Language:English
Published: UNITAR International University 2023-06-01
Series:Asian Journal of Social Science Research
Subjects:
social media marketing
small and medium enterprises
sales performance
Online Access:https://ajssr.unitar.my/doc/vol5i1/23050106.pdf

Internet

https://ajssr.unitar.my/doc/vol5i1/23050106.pdf

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