Current Status and Future Issues in Research on the Vividness Effect in Communication
When sending messages to consumers, companies prefer to use colorful words, videos, animations, 3D and other means to attract attention, and consumers will further elaborate on the message. It is believed that use of these vivid approaches has a positive impact on consumer behavior, but vivid messag...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2021-06-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/41/1/41_2021.035/_html/-char/en |