Strategi Peningkatan Brand Loyalty dan Customer Satisfaction Bisnis Yogurt di Indonesia (Studi Kasus: PT Yummy Food Utama)

Strategi Peningkatan Brand Loyalty dan Customer Satisfaction Bisnis Yogurt di Indonesia (Studi Kasus: PT Yummy Food Utama)

The objectives of this study were to analyze the key success factors of the yogurt business and recommend strategies to increase brand loyalty and customer satisfaction at PT Yummy Food Utama. The method used in this research was descriptive analysis method with case study approach at PT Yummy Food...

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Bibliographic Details
Main Authors: Indana Saramita Rachman, Aida Vitayala S Hubeis, Suryani Sidik F Motik
Format: Article
Language:Indonesian
Published: Bogor Agricultural University 2017-05-01
Series:Jurnal Aplikasi Bisnis dan Manajemen
Online Access:http://journal.ipb.ac.id/index.php/jabm/article/view/16311

Internet

http://journal.ipb.ac.id/index.php/jabm/article/view/16311

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