Nature in malls: Effects of a natural environment on the cognitive image, emotional response, and behaviors of visitors
This study aims to assess the role of a natural environment and its effects on the following components of attitudes: cognitive image, affective response, and behavioral intentions. Using a survey conducted among 292 mall visitors, this study also examines how the perception of the atmosphere in a m...
| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Elsevier
2019-01-01
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| Series: | European Research on Management and Business Economics |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2444883418300445 |