Formulation and Verification of Standard Key Performance Indicators for a Design Department:
The impact of dominant design on innovative performance and the introduction of Design Driven Innovation are examples of the wide recognition of the strategic and crucial roles of design in boosting a firm’s competitiveness. This role has been changing and evolving beyond traditional design. However...
| Main Authors: | , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2022-02-01
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| Series: | Maketingu rebyu |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketingreview/3/1/3_2022.003/_html/-char/en |