Bank Customer Segmentation Using Data Mining
One of the important challenges in customer-based organizations is customer cognition, understanding difference between them and ranking them. Customer need-based segmentation was common in past years, but recently customer value as a quantifiable parameter could be used for customer segmentation. T...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2012-04-01
|
| Series: | مطالعات مدیریت بهبود و تحول |
| Subjects: | |
| Online Access: | https://jmsd.atu.ac.ir/article_1876_6954077755c82fae50010008e986753b.pdf |